TEACHING AND RESEARCH AREAS

Ÿ Teaching courses:

Social Etiquette（undergraduate, 36）

Business Ethics and Social Responsibility（undergraduate, 54）

Tourism Research Methods（graduate, 12/36）

Ÿ Research Areas : Tourism Marketing; The Management of Tourism Enterprise

ACADEMIC EXPERIENCE

Ÿ Assistant Professor,Department of Tourism Management ,Wuhan University, 1997 - 2004

Ÿ Lecturer,Department of Marketing and Tourism Management, Wuhan University, 2004-– present

SELECTED PUBLICATIONS

Journal Papers (Domestic)

Ÿ Xiong Yuanbin,Li Shuainan, 2003. “Strategic Conception and Countermeasure of Tourism Development of Wuhan Shekou District”,Yangtze Forum. No.5.

Ÿ Xiong Yuanbin,Li Shuainan, 2004. “The Leisure Industry: Comes From the Cultural Context”, Wuhan propaganda , No.9.

Ÿ Xiong Yuanbin,Li Shuainan, 2012. “Tourism Marketing of China Agricultural Valley”,Study Monthly. No.10.

Conference Papers (International)

Ÿ Li Shuainan, “Study on the Benefit Maximization Strategy of Regional Tourism Cooperation”， International Forum of Regional Tourism Cooperation and Development, wuhan, 2006.

Ÿ Li Shuainan, Xiong Yuanbin,“Research on the Institutional Arrangement of Tourism Sustainable Development Based on the Low-carbon Economic Perspective”，Cross Taiwan Strait Tourism Seminar, Fuzhou, Sept. 3-5, 2014.

Textbooks

Ÿ The chapter editor, “The Utility Courses of Etiquette ” Wuhan University Press, 2003.

Ÿ The associate editor, “Theory and Practice of Tourism Marketing Planning” ,Wuhan University Press, 2005.

Ÿ The chapter editor, “Modern Social Etiquette ” ,Wuhan University Press, 2007.

RESEARCH GRANTS

Government-funded grants

Ÿ To Promote the Development of Tourism Industry Rapidly and Healthily,￥10000, 2006.

Corporate-funded grants

Ÿ The Overall Planning of Wuhan Tourism Center,￥10000, 2010.

Ÿ Tourism Poverty Alleviation Plan of Lichuan City Wang Ying Town Bainitang village,105/250001105，￥100000，2017.

Ÿ International Competitiveness Research of Jiangmen's Tourism Industry,1201/250001427，2017.

AWARDS AND HONORS

Ÿ The 3^rd Award in the 1^rd Teaching Competition at Economics and Management School of Wuhan University, 2008.

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