Fan Zhiyong Associate Professor Department of Marketing and Tourism Management Email: fanzhiyong@whu.edu.cn Phone : 027-68753117 PhD, Management, Wuhan University (2005-2009) MSc, Management, Wuhan University (1997-2000) B.A., Economics, Nankai University, China (1986-1990) Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ TeachingFocusing Economics Law (undergraduate, 54), Business Law（graduate, 36），Research methods of tourism（graduate, 36），Tourism enterprises management（graduate, 36）

Ÿ Research Areas :Tourism policies and regulations,tourism enterprises management, tourism planning

ACADEMIC EXPERIENCE

Ÿ Visiting scholar of TIM School of Hawaii University, August 2011 – August 2012

Ÿ Associate Professor of Department of Marketing and Tourism Management, Wuhan University, November 2007 – present

Ÿ Instructor of Tourism Management, Wuhan University, Janurary2000 - October 2007

Ÿ Lecturer of Tourism Management, Wuhan University, May 1994 – December 1999

MANAGERAL AND PRACTICAL EXPERIENCE

Ÿ Business representative ,HUbei Yangtze River Cruises Co, 1990 – 1993

Ÿ Tour guide, China Travel Service of Wuhan, 1993- 1994

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

Ÿ The general theory of economic law Course of training cadre teacher, department of higher education, ministry of education, 2000

Ÿ Teacher training for examination of qualification for tour guides, China National Tourism Administration, 2001

Ÿ Educational technology training, Wuhan University. 2001

Ÿ National training for Educational and Teaching Reform in tourism, training center of Chinese higher education, 2004

Ÿ English training for oversea students, Beijing Language and Culture University

Ÿ The Training Course of Foreign Chinese Teaching Foundation and Chinese Culture Promotion, international education exchange center in Beijing, 2010

SELECTED PUBLICATIONS

Journal Papers (International)

Ÿ Respect International Custom or Domestic Situation---Dilemma of Tour Guide Tip System, Social Science Research, Volume4,2006, pp.32—37.

Ÿ Fan Zhiyong, Zhong Sheng, “ Research on Psychological Carrying Capacity of Tourism Destination”, Population，Resources and Environment,Volume 7, 2009, pp.47-50.

Ÿ Zhiong Fan, Sheng Zhong, Wei Zhang,Harmonious Tourism Environment and Tourists Perception:An Empirical Study of Moutain-Type World Cultural Heritage.Journal of Service Science and Management ,Vol. 5 No. 1 Issue,2012,3，pp.95-100.

Journal Papers (Domestic)

Ÿ Fan Zhiyong,“The role of statistics in tourism research”,Statistics andDecision Making,No.3, pp.33, 2000

Ÿ Fan Zhiyong,“On the proper development and management of tourism resources in elite universities”, Journal of Hunan Social Science, No.7, pp.268-270, 2003

Ÿ Fan Zhiyong,“Countermeasures to revitalize the tourism industry inHubeiProvince”,Statistics andDecision Making,No.7, pp.35-36, 2003

Ÿ Fan Zhiyong,“Thinking aboutthe current tourism real estate”,Journal of Hubei Social Science, No.12, pp.120-122, 2003

Ÿ Fan Zhiyong and Sun Jianchao,“Study on the interactive relationship between water conservancy and tourism area construction”,TechnologicalProgress andCountermeasures, No.12, pp.176-177, 2003

Ÿ Fan Zhiyong , “ Research on the development of tourism insurance business in China”,Business Research,No.3, pp.148-151, 2004

Ÿ Fan Zhiyong and Xiong Yuanbin,“Saving tourism credit consumption”,Commercial Age, Volume 29,pp.35-36, 2004

Ÿ Fan Zhiyong , “Re-construct of current Labor division system of travel agencies”,Journal of Wuhan University,No.5, pp.668-673, 2005

Ÿ Fan Zhiyong , “How to establish a sound tourism warning mechanism”,Commercial Age, Volume 8,pp.34-36, 2005

Ÿ Su Boyang and Fan Zhiyong, “Value contribution and direction choiceof service innovation ”,Economy Management, No 9,pp.79-83, 2006

Ÿ Fan Zhiyong, “The path dependence and future trend of regional cooperation of small and medium-sized travel agencies”,Proceedings of the international conference on regional tourism cooperation and development,2006

Ÿ Fan Zhiyong Sun Dongling,“Construction of an accessible tourism mechanism based on regional cooperation”, Economy Management, No 15,pp.69-72, 2007

Ÿ Zhong Sheng and Fan Zhiyong,“Study on tourism influence and community participation in tourism intention”, LuojiaManagementReview,Volume 1,pp.228-233, 2009

Ÿ Fan Zhiyong , “Further Improvement of Tourism Supervision Management”,Tourism Tribune, No3,pp.4-7, 2011

Ÿ Zhao Defang and Fan Zhiyong,“The psychological model construction of tourist service quality perception in intercultural service contact”,Tourism Science”, No 6 ,pp.87-94, 2014

Ÿ Jiang Jie and Fan Zhiyong, “Research on tourism sexy capital”, Travel Through, No 6 ,pp.75-77, 2015.

Ÿ Fan Zhiyong, “The Internet has changed the competitiveness of the five forces in the travel industry”,Tourism Tribune,No 6 ,pp.4-7, 2016

Ÿ Fan Zhiyong and Zhang Xi, “ On the necessity of cultural authenticity reservation in the process of folklore tourism film and television”,Journal of Northwestern University of Nationality,No2 , pp.140-144,2017

Ÿ Fan Zhiyong and Zhang Xi, “ A brief analysis of the problems and solutions in the development of tourism e-commerce in China”,Science and Wealth,No3 , pp.32,2017

Ÿ Fan Zhiyong and Tang Xuewei,“Social significance and functional thinking of religious resources development”,The New West,No6 , pp.51-52,2017

Conference Papers (International)

Ÿ Zhiyong Fan, Xiaoyan Zhang,“A study on enhancement and perfection of domestic tourism websites in china based on advantages analysis ofwww.China-sss.com”, 2009,International Conference on E-Business and Information System Security, Wuhan

Textbooks

Ÿ Li Xiaoming,2006,A Study on the Audit Committee of Listed Companies,Beijing: Tsinghua University Press.

Ÿ Mao Fulu and Fan Zhiyong,1999, Introduction to Tour Guide,Tianjin:Nankai University Press.

Ÿ Shu Boyang and Fanzhiyong,2002,Tourism Policy and Regulations,Wuhan: Huazhong Normal University Press.

Ÿ Lu Shiju ,Fan Zhiyong and Chen Xiao,2017,Tourism Law and Regulations, Wuhan:Wuhan University Press.

RESEARCHGRANTS

Government-fundedgrants

Ÿ Master Plan of Hubei Red Tourism,￥200000,2006, Ref. 105234103

Ÿ On the Construction of Destination Harmonious Environment---the Protection and Development Issues of Mountain World Heritages, ￥90000, 2007,Ref. 07BJY136

Ÿ RegionalEnvironment Evaluation based on RUM,￥20000,2007,Ref.ABA184

Ÿ Based on stakeholders under the interaction of the development and protection of tourism resources,￥50000,2007,Ref. 07JA790103

Corporate-fundedgrants

Ÿ Detailed planning for the construction of important nodes in Xiangyang Lumenshan tourist area,￥100000, 2013, Ref. 209-231309

Ÿ Master Plan of Hubei Agricultural Valley Technology Experience Park, ￥300000,2017,Ref.250001452

AWARDS AND HONORS

Ÿ Best paperfirst prize, China's higher education institute, 2004

Ÿ Good tutor,WuhanUniversity, 1997, 2003,2008

EDITORIAL BOARDS

Ÿ NankaiManagementReview, Referees, 2016-present

MEMBERSHIPS, CERTIFICATIONS

Ÿ Member of Tourism Science Society, Hubei Province

Ÿ Member ofTourism Science Society, Wuhan city