Zhang Guangling Professor Department of Marketing & Tourism Management Email: glzhang@whu.edu.cn Phone : +86-27-68756883 PhD, Marketing, Wuhan University, China (2001-2005) Postgraduate, Business management , Wuhan University, China (1990-1994) Undergraduate, Commercial economy, Zhongnan University of Economics and Finance, China (1980-1984) Curriculum Vitae

TEACHING AND RESEARCH AREAS

Ÿ Teaching courses :Marketing Management（MBA,36）;Marketing Channel Management （B.S.36）

Ÿ Research Areas :Marketing Strategy;Channel Management

ACADEMIC EXPERIENCE

Ÿ Lecturer ofDepartmentof Marketing & Tourism Management,Wuhan University,June 1984 – present

MANAGERAL AND PRACTICAL EXPERIENCE

CONSULTING AND TRAINING EXPERIENCE (GOVERNMENT OR CORPORATE)

SELECTED PUBLICATIONS

Journal Papers (International)

Hu Qingfang ,S. Fiona Chan,Zhangguangling,Yang zhilinThe Joint-Liability Mechanism: Controlling Opportunism through Peer Monitoring among Chinese Supplier Groups，Journal of Business & Industrial Marketing，2016(6).

Journal Papers (Domestic)

Hu Qinfang, Zhang Guangling, Jiang Shisong, Zhou Nan《Research on Governance of Opportunistic Behaviors inCluster of Suppliers Based on Joint Liability: A Mode ofNetwork Governance》NanKai Business Review 2016(1)

ZhangGuangling,YiChen,HuQingfang《Corporate Social Responsibility Behavior and Channel Conflict:The Mediating Effect of Social Network Resources》East Chain Economic Managemen2015（4

Ÿ Mao Juan and Zhang Guangling, 2013. “The effect of sunk costs and resale perception on consumer perceived value ”, Luo Jia Management Review,1

Ÿ Wang Hui andZhang Guangling, 2014. “How do conflict and cooperation in the marketing channel affect relational learning—based on attribution theory”, Economy &ManagementPublishingHouse,3

Ÿ Zhang Guangling and Hui Qinfang, 2013. “Customer Participation and new product development management research in marketing channel”,Science &Technology Progress and Policy,8,pp:86-88

Ÿ Zhang Guangling and Hui Qinfang, 2014. “Research on the Effectiveness of Joint Liability Governance in Supplier Cluster”,Journal of Management Sciences,4,pp:23-32

Ÿ Zhang Guangling andWang Hui, 2013. “The effect of customer bad behavior on on-site customer behavior---based on attribution theory”, Journal of Wuhan University,3

Ÿ Zhangguangling，CongDing ,Shuozhigang“Influence of Package Size on Indulgent Consumption: An Analysis based on the Perspective of Self－controlCases and Practical Papers” 2017(9)14-20

Ÿ WANG fengling ,Zhang Guangling ,Fei Xianzheng,“Influence of Interaction Quality on the Fellow Customer's Experience and Attitude toward Customer Misbehaviors”Journal of Business Economics2017（10）72-82

Ÿ Research on the Mediation and moderation Mechanisim of the Negative Effect of Customer Participation”Journal of Graduate School of Chinese Acade My of Social Sciences 2017(7)92-97

Ÿ ZHANG Guang-ling，PENG Gui-yuan＆HUANG Na“Firm Value Creation Through Channel Innovation:Based on the Empirical Study of Chinese Listed Firms” Journal of Hunan University of Science＆Technology( Social Science Edition)2017(7) 107-115

Ÿ Qu qingfang ,Zhang guangling ,ZhouNan“Research on Governance of Opportunistic Behaviors inCluster of Suppliers Based on Joint Liability: A Mode ofNetwork Governance”Nankai Business Review2016(1) 97-107

Conference Papers (International)

Ÿ Zhang Guangling，Chenjing. “Perceived Convenience, Perceived Playfulness and Attitudes of Internet Adoption-Research on Internet Channel Based on Consumer's Perspective.” The ninth Wuhan International Conrerence on E-Business，2010 ISTP

Ÿ Zhang GuangLing, Yuan JQ “Whether perceived risk influences consumers’multi-channel shoppingbehavior?，” JFERA 2010 Family Business Fourm,2010 ISTP检索

Textbooks

Ÿ “Distribution channel management ” edited by Zhang GuangLing. Huazhong University of Science & Technology Press, August 2014, the first edition

Monography

Ÿ “The Study on Relationship Influence Middleman Voluntary Performance” writed by Zhang GuangLing. Publishing house of Wuhan university, 2006

Others

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RESEARCHGRANTS

Government-fundedgrants

Ÿ Zhang Guangling, Conflict resolution mechanismsinvertical channel system,￥430000,NSFC2015,Ref. 71172209

Ÿ Zhang Guangling,The study of formationmechanism ofCustomer Voluntary Performance and theinfluence on business performance, 2009-2011, Ref.08JA630060

Ÿ Zhang Guangling, Brand development and growth of urban research ,Wuhan soft science project 2012

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Corporate-fundedgrants

International collaborativegrants

AWARDS AND HONORS

Ÿ The first prize of excellence teaching achievements by Hubei province,1997

Ÿ The second prize of excellence teaching achievements by Ministry of Education,1997

EDITORIAL BOARDS

MEMBERSHIPS, CERTIFICATIONS

Theexecutive director ofChinese universities Marketing Association

INVITED SPEECH ANDMEDIA COVERAGE