The Department of Business Administration launched the "Entrepreneur Forum" featured course from the basic positioning of the Department of Business Administration-the cradle of entrepreneurs, with the mission of cultivating future business leaders. The planning and organization of the course was actively supported by the college leaders and relevant departments. Vice President Yu Zhen, who was in charge of the undergraduate, held many coordination meetings. The course was greatly assisted by the Wuhan University Alumni Entrepreneurs Association (especially college alumni). The director of the Association, Chen Dong, recognized the significance and value of offering this course to undergraduates, and happily agreed to return to the university to give the undergraduate a class. And let the Secretary-General Tong Hong act as the course consultant of the "Entrepreneur Forum" to help connect entrepreneurs; Tian Yuan, the vice chairman and founding partner of Yuanming Capital, specially sent video messages; entrepreneurs such as Mao Zhenhua, Tong Hong and Li Jian will continue Teaching students.

The opening ceremony was presided over by Liu Linqing, director of the Department of Business Administration. First of all, Professor Liu Linqing introduced the course content and instructors of the "Entrepreneur Forum" opened this year. The content of the course includes both hard knowledge such as entrepreneur theory, artificial intelligence, new retail, and soft skills such as business etiquette. In addition to traditional lecture-type teaching, it also actively tries to "interact with entrepreneurs at the corporate site", " New cases of teaching methods such as case discussions conducted by enterprises; and two special sections, "Optical Valley" and "IPO Watch", were introduced. Next, Mr. Wen Xingqi made specific requirements and arrangements for class discipline, coursework, and course assessment. Subsequently, Dai Junxun, the assistant to the dean, issued a letter of appointment for undergraduate academic tutors to Professor Mao Zhenhua, and expressed his sincere gratitude on behalf of Dean Song Min and Secretary Du Xiaocheng.

In the warm applause of the students, Professor Mao Zhenhua taught the first lecture of the "Entrepreneur Forum"-"Entrepreneurs and Enterprise Development". He started with three questions: “Why do entrepreneurs need? What are the key factors for enterprise development? How to finance at different stages of development?” He proposed that entrepreneurs must seek innovation from all dimensions of factors of production, resource allocation and wealth creation, etc. It plays an important role in terms of capital; from the perspective of capitalization, enterprises can be "bigger" and "bigger", and the key to growth is to use good leverage; companies at different stages must match the appropriate financing methods, and pay attention to prevention and control. risk. In the course of the lecture, Professor Mao Zhenhua explained in simple terms, combined with his own experience and the cases of world-renowned companies such as Facebook, Tencent, and Mercedes-Benz, which not only broadened the students 'horizons, but also fully motivated the students' thinking. In the question section, combined with his own personal experience, he put forward "If you want to make a difference, you must first raise your head", and encourage young people to take the initiative to show themselves and create opportunities. Professor Mao's witty and humorous lecture style also impressed the students.

Department of Business Administration of EMS will actively use the resources of entrepreneurs and alumni to focus on creating the undergraduate characteristic course "Entrepreneur Forum", through "Please come in, go out", Enhance the interaction and connection of "entrepreneur-student-teacher", adding a bright spot to the third semester of the college. In the future, the college will take reform and innovation as the new normal of undergraduate teaching, devote itself to creating high-quality courses and characteristic courses, build a self-innovating teaching ecosystem through openness and competition, and cultivate a combination of international vision, humanistic sentiment, innovative spirit and wide caliber Excellent business talent with strong foundation and strong ability.